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Critical Studies in
Media Commercialism
Robin Andersen and Lance
Strate, eds. |
“The 20 page introductory essay by Robin Andersen is
arguably the best overview essay on media commercialism currently available.”
The twenty-three essays in this collection range
from advertising and corporate mergers to commercial media in the classroom and
the controversial debates on Channel One. There have been individual studies of
the impact of the media industries such as those written by Ken Bagdikian and
Robert McChesney. What this collection offers is some of the more comprehensive
and more recent perspectives on this growing field. The most useful essays for
media teachers include Norman Cowie’s “Media Literacy and the Commercialization
of Culture”; Margaret Cassidy’s “Commercial Media and the corporate presence in
the K-12 classroom”; Lauren Tucker’s “Talking Back to Calvin Klein” and Delicia
Harvey’s “Image Culture and the Supermodel.
Barry Duncan
Jung, Bohdan (2001): Book Review: Critical Studies in Media
Commercialism, in: The International Journal on Media Management, Volume 3, No.
3, 2001.
“This collection of 22
articles divided into 6 parts brings together a distinguished set of authors,
media researchers and professionals, the names of many of whom are
"milestones" in media research. Such a collection could best be
described as an extremely comprehensive and versatile presentation of the
subject” The book includes “contributions on topics ranging from concentration
of the media industry to resistance to media globalization and advertising.”